Volume 10, Issue 3 (2025)
Manage Strat Health Syst 2025, 10(3): 172-174 |
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Shojaeifar F. The Healing Pathway in Hospital Design: The Role of Hospital Structural Elements in Shaping Patient Experience and Implicit Healthcare Marketing. Manage Strat Health Syst 2025; 10 (3) :172-174
URL: http://mshsj.ssu.ac.ir/article-1-894-en.html
URL: http://mshsj.ssu.ac.ir/article-1-894-en.html
Instructor, Nursing and Midwifery Care Research Center, Comprehensive Research Institute of Maternal and Child Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran , shojaefar2013@gmail.com
Abstract: (110 Views)
The health facility environment is more than a backdrop to care; it is a key contributor to the quality of health care as perceived by patients. Evidence-based design—through lighting, layout, and wayfinding—reduces stress, enhances safety, and boosts satisfaction. These environmental cues also act as subtle forms of marketing of health services, signaling organizational values and patient-centeredness. This review highlights how hospital design shapes patient experience and influences nonverbal perceptions of care.
Type of Study: Letter to the Editor |
Subject:
Health Management
Received: 2025/11/15 | Published: 2025/12/21
Received: 2025/11/15 | Published: 2025/12/21
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