Volume 3, Issue 2 (2018)
Manage Strat Health Syst 2018, 3(2): 91-93 |
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Sardari F, Nemati Anaraki L. Social Marketing in Health-related Settings with an Emphasis on the Role of Knowledge Brokers. Manage Strat Health Syst 2018; 3 (2) :91-93
URL: http://mshsj.ssu.ac.ir/article-1-180-en.html
URL: http://mshsj.ssu.ac.ir/article-1-180-en.html
Assistant Professor, Department of Medical Library and Information Science, School of Health Management & Information Sciences, Iran University of Medical Sciences, Tehran, Iran
Abstract: (2878 Views)
The role of the knowledge brokers as a human component has shown that by increasing human communication, there is a probability of changing behavior in the knowledge interpreters.
The familiarity of knowledge brokers in health-related settings with the concepts of social marketing and gaining the skills to use it will result in favorable outcomes for promoting community health, collaboration, creating communication between stakeholders, facilitating collaboration, creating good knowledge products, and sharing information.
The familiarity of knowledge brokers in health-related settings with the concepts of social marketing and gaining the skills to use it will result in favorable outcomes for promoting community health, collaboration, creating communication between stakeholders, facilitating collaboration, creating good knowledge products, and sharing information.
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